Doing pictures for professionals like lawyers, accountants, consultants or coaches, is always a challenge. The natural option is the image bank kind of pictures, in a corporate environment, that fills the gaps around the text in the communication materials.  

In this case I was given complete freedom to choose the theme and do the pictures to illustrate the services provided. The theme that I chose was “architecture” to provide the ideas of strength, growth, direction and vision. Since I’m used to shoot architecture, I could easily find the ways to express those different ideas. 

A personal project ... with a commercial ending.

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